The date for the upcoming Switchfoot Bro-Am has been officially announced!:
The Bro-Am page on Switchfoot’s site updated with the official press release:
The 9th Annual Switchfoot Bro-Am surf contest and concert returns to Moonlight Beach in Encinitas on July 13, 2013. The daylong event features a variety of activities including a charity surf contest, a nerf surf jousting exposition between surf contest heats, The Rob Machado Bro Junior, and a live concert with Switchfoot on the beach. The evening will round out with the annual Belly Up Tavern After-Party. Additional live performances on the beach as well as the Belly Up lineup will be revealed at a later date.
Bro-Am weekend kicks off on Friday, July 12, with an auction night event at which guests will savor signature dishes from the area’s leading restaurants. The evening will also include a special live music performance by Switchfoot, stellar silent and live auctions, opportunity drawings, and an exclusive sneak peek of Switchfoot’s debut feature film, Fading West.
An annual event near and dear to Switchfoot’s heart, the Bro-Am was created to give back to the San Diego community while benefiting local children’s charities through funds raised at the pre-event auction night soiree, as well as from vendors on the beach day-of, corporate surf team entries, sponsorships, and an after-party at the Belly Up Tavern. Since its inception in 2005, the Bro-Am has raised more than $715,000 for San Diego-based children’s charities. Inspired by the success of the Bro-Am, Switchfoot created the Switchfoot Bro-Am Foundation to continue their mission of supporting local at-risk, homeless, and street kids throughout the year.
“The Bro-Am has been the band’s favorite day of the year ever since we started it back in ’05,” notes Switchfoot’s Jon Foreman. “To see our hometown come together to help out a deserving group of kids is an incredible experience — surfing, music, and the San Diego scene at its best.”
This year’s Bro-Am is proud to welcome back the 2nd annual Rob Machado Bro Junior. Open to youngsters ages 16 and under, the Rob Machado Bro Junior places a premium on the competitor having the most fun. Kids sign up to enter at the Solana Beach Surf Ride location, compete on one of Rob Machado’s boards, and stick around for the day’s festivities. Rather than a financial donation, entrants bring gently-used surf clothes to the beach on competition day as their entry fee.
Four-person corporate surf teams secure their participation via sponsorship donation to the Switchfoot Bro-Am Foundation. Throughout the years, the contest has featured riders representing Hurley, Billabong, Channel Islands, Transworld Surf, Surf Ride, Macbeth, Dragon, Surfer Magazine, the Encinitas Firefighters Association, and many more, as well as surf legends Tom Curren and Rob Machado, and members of Switchfoot.
Expanding upon Bro-Am’s relationship with Hurley H2O, for the past few years, the Bro-Am beach experience has been a “single-use plastic water bottle-free event.” Attendees are encouraged to bring a re-usable water bottle to fill up at the H2O station for free, and Hurley H2O provides stainless steel bottles with funds raised supporting nonprofit partners like The Ecology Center.
Continuing its eco-friendly efforts, the Switchfoot Bro-Am will again work with San Diego-based Alternative Power Productions to offer cutting-edge solar-powered sound and staging. Alternative Power Productions utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees).
More information will be announced as the 9th Annual Switchfoot Bro-Am approaches.
Billboard.com also posted about the event and the upcoming Fading West film:
Jon Foreman promises that Switchfoot fans will get a different perspective on the band from its upcoming film project, “Fading West,” which will debut at the group’s just-announced 9th Annual Bro-Am surfing contest and concert.
The Bro-Am takes place July 12-13 i Encinitas, Calif. A charity auction, a performance by Switchfoot and a sneak peek of “Fading West” will take place on the 12th, while the 13th will feature a full-scale beachfront concert, a charity surf contest with surf jousting exhibitions between heats, and the Rob Machado Bro Junior competition. The Bro-Am has raised more than $715,000 for San Diego-area children’s charities during its history. More information about the event will be posted on the band’s website.
As for the “Fading Fast” film, Foreman tells Billboard that, “Our goal was always to be professional surfers — and I’m only partially kidding when I say that — and if nobody is gonna make a movie about us, let’s do it ourselves. We love surfing, so this was kind of a chance to introduce that to the rest of the world and maybe connect a few of the dots to the music as well.”
“Fading Fast” combines scenes of the band surfing at locales around the world — including the U.S., South Africa, Bali, Australia and New Zealand — with behind-the-scenes of Switchfoot on tour and in the studio, as well as on stage. “It’s about rock ‘n’ roll and the journey we’ve been on for the past eight albums,” Foreman says. “There’s a lot of special moments in the film.”
There will be no formal soundtrack for “Fading Fast;” a new Switchfoot album is due out in September that will include some songs heard in the film. And Foreman says the group has reached out to some friends to be part of it, including his Fiction Family bandmate Sean Watkins and his sister Sara, Karl Denson, Charlie Peacock and others.
“We want to just kind of pull on different people whop lay other instruments and can add colors to the score that we would never be able to add,” Foreman says. “It’s been a whole lot of fun to dream it up.”
Meanwhile, the group — whose latest album, “Vice Verses,” came out in 2011 — has started scheduling late spring and summer shows, including stops June 14 at the San Diego County Fair, June 21 at the Alive Festival in Mineral City, Ohio, June 22 at the Big Ticket Festival in Gaylord, Mich., and Aug. 24 at Rock the World in Santa Claus, Ind.